Body Basics Gym
Body Basics Gym
Body Basics Gym
Empowering every body and
every age
Empowering every body and every age
Empowering every body and
every age
Case Study
Case Study
Case Study
Role
Role
UX and UI
Designer
UX and UI
Designer
Timeline
Timeline
2024 (Nov) -
2025 (March)
2024 (Nov) -
2025 (March)
Skills
Skills
UX Research
Product Design
Interaction Design
Prototyping
UX Research
Product Design
Interaction Design
Prototyping
Role
UX and UI
Designer
Timeline
2024 (Nov) -
2025 (March)
Skills
UX Research
Product Design
Interaction Design
Prototyping
Many women walk into mainstream gyms and feel like outsiders. Surrounded by sculpted
bodies and competitive energy, it can feel like you need to “look fit” before you can even
start your journey. In most gyms, women hesitate to ask questions, try new equipment,
or even move freely without being watched or judged.
An all-women space like Body Basics erases that discomfort, there’s no one-size
-fits-all approach. Older women, plus-size women, new moms, beginners—
everyone is welcome, seen, and celebrated.
Many women walk into mainstream gyms and feel like outsiders. Surrounded by sculpted bodies and competitive energy, it can feel like you need to “look fit” before you can even start your journey. In most gyms, women hesitate to ask questions, try new equipment, or even move freely without being watched or judged.
An all-women space like Body Basics erases that discomfort, there’s no one-size-fits-all approach. Older women, plus-size women, new moms, beginners— everyone is welcome, seen, and celebrated.
Many women walk into mainstream gyms and feel like outsiders. Surrounded by sculpted bodies and competitive energy, it can feel like you need to “look fit” before you can even start your journey. In most gyms, women hesitate to ask questions, try new equipment, or even move freely without being watched or judged.
An all-women space like Body Basics erases that discomfort, there’s no one-size-fits-all approach. Older women, plus-size women, new moms, beginners—everyone is welcome, seen, and celebrated.
THE CHALLENGE
Body Basics Gym, a women-only fitness center, was thriving offline but lacked a digital
system to support its growing member base. Key problems included:
Trainers had to manage data manually, leading to inefficiencies.
Trainers had no easy way to track member's workout attendance, membership history,
or medical records.
New visitors struggled to find clear, updated information about the gym. Communication
was available only through google search.
This created a disconnect between the gym’s supportive, personal vibe and its digital
experience.
THE CHALLENGE
Body Basics Gym, a women-only fitness center, was thriving offline but lacked a digital system to support its growing member base. Key problems included:
Trainers had to manage data manually, leading to inefficiencies.
Trainers had no easy way to track member's workout attendance, membership history, or medical records.
New visitors struggled to find clear, updated information about the gym. Communication was available only through google search.
This created a disconnect between the gym’s supportive, personal vibe and its digital experience.
THE CHALLENGE
Body Basics Gym, a women-only fitness center, was
thriving offline but lacked a digital system to support its
growing member base. Key problems included:
Trainers had to manage data manually, leading to
inefficiencies.
Trainers had no easy way to track member's workout
attendance, membership history, or medical records.
New visitors struggled to find clear, updated
information about the gym. Communication was
available only through google search.
This created a disconnect between the gym’s supportive,
personal vibe and its digital experience.
GOAL
GOAL
GOAL
Body Basics needed a web application that could:
Help trainers track member's workout schedules, membership history, and medical records.
Simplifies how members access and manage their schedules, health data, and membership details.
Allow new users to discover the gym’s offerings, understand its unique mission, and contact the team easily.
Help members get notified about workout schedules, membership details and account info.
The digital solution had to reflect the brand’s supportive, empowering environment while solving logistical pain points for both staff and members.
Body Basics needed a web application that could:
Help trainers track member's workout schedules, membership history, and medical records.
Simplifies how members access and manage their schedules, health data, and membership details.
Allow new users to discover the gym’s offerings, understand its unique mission, and contact the team easily.
Help members get notified about workout schedules, membership details and account info.
The digital solution had to reflect the brand’s supportive, empowering environment while solving logistical pain points for both staff and members.
Body Basics needed a web application that could:
Help trainers track member's workout schedules, membership history, and medical records.
Simplifies how members access and manage their schedules, health data, and membership details.
Allow new users to discover the gym’s offerings, understand its unique mission, and contact the team easily.
Help members get notified about workout schedules,
membership details and account info.
The digital solution had to reflect the brand’s supportive, empowering environment while solving logistical pain points for both staff and members.
SOLUTION
SOLUTION
SOLUTION
Centralized Attendance Management: A dashboard to store and access member's workout details, attendance and history.
Centralized Attendance Management: A dashboard to store and access member's workout details, attendance and history.
Centralized Attendance Management: A dashboard to store and access member's workout details, attendance and history.
Centralized Membership Management: A dashboard to store and manage membership details like when their plans are expiring, their medical records and workout history.
Centralized Membership Management: A dashboard to store and manage membership details like when their plans are expiring, their medical records and workout history.
Centralized Membership Management: A dashboard to store and manage membership details like when their plans are expiring, their medical records and workout history.
Landing Page: A welcoming space for new visitors to explore the gym’s vision, view membership plans, read member reviews, and easily book a trial session.
Landing Page: A welcoming space for new visitors to explore the gym’s vision, view membership plans, read member reviews, and easily book a trial session.
Landing Page: A welcoming space for new visitors to explore the gym’s vision, view membership plans, read member reviews, and easily book a trial session.
Improving communication clarity
Members can confirm attendance for special sessions with one tap, helping trainers track headcounts accurately and plan sessions more efficiently. Earlier these messages used to get lost in WhatsApp group chat.
Trainers can get reminders of upcoming membership renewal or termination.
Improving communication clarity
Members can confirm attendance for special sessions with one tap, helping trainers track headcounts accurately and plan sessions more efficiently. Earlier these messages used to get lost in WhatsApp group chat.
Trainers can get reminders of upcoming membership renewal or termination.
Improving communication clarity
Members can confirm attendance for special sessions with one tap, helping trainers track headcounts accurately and plan sessions more efficiently. Earlier these messages used to get lost in WhatsApp group chat.
Trainers can get reminders of upcoming membership renewal or termination.
USER RESEARCH
USER RESEARCH
USER RESEARCH
One-on-One Interview (with Gym Owner/Trainer)
To understand the operational challenges faced by Body Basics Gym, I conducted a one-on-one interview with the owner and lead trainer. Key insights included:
One-on-One Interview (with Gym Owner/Trainer)
To understand the operational challenges faced by Body Basics Gym, I conducted a one-on-one interview with the owner and lead trainer. Key insights included:
Body Basics needed a web application that could:
Help trainers track member's workout schedules, membership history, and medical records.
Simplifies how members access and manage their schedules, health data, and membership details.
Allow new users to discover the gym’s offerings, understand its unique mission, and contact the team easily.
Help members get notified about workout schedules,
membership details and account info.
The digital solution had to reflect the brand’s supportive,
empowering environment while solving logistical pain
points for both staff and members.
Manual Record Keeping:
The gym records member check-ins, workouts, and attendance manually in physical registers, which is time-consuming and error-prone. It will be a huge set back when they plan to scale up the gym.
Membership Management via WhatsApp:
Trainers track membership expiration dates through a WhatsApp group by using the chat search feature. This manual method often leads to oversight — some memberships expire without renewal, causing financial losses.Communication Challenges:
Important updates and announcements are sent through a large members-only WhatsApp group. However, crucial messages frequently get buried under regular member conversations, leading to missed communications.
Manual Record Keeping:
The gym records member check-ins, workouts, and attendance manually in physical registers, which is time-consuming and error-prone. It will be a huge set back when they plan to scale up the gym.
Membership Management via WhatsApp:
Trainers track membership expiration dates through a WhatsApp group by using the chat search feature. This manual method often leads to oversight — some memberships expire without renewal, causing financial losses.Communication Challenges:
Important updates and announcements are sent through a large members-only WhatsApp group. However, crucial messages frequently get buried under regular member conversations, leading to missed communications.
Manual Record Keeping:
The gym records member check-ins, workouts, and attendance manually in physical registers, which is time-consuming and error-prone. It will be a huge set back when they plan to scale up the gym.
Membership Management via WhatsApp:
Trainers track membership expiration dates through a WhatsApp group by using the chat search feature. This manual method often leads to oversight — some memberships expire without renewal, causing financial losses.Communication Challenges:
Important updates and announcements are sent through a large members-only WhatsApp group. However, crucial messages frequently get buried under regular member conversations, leading to missed communications.
Member Survey (via Google Forms)
To gain insight from the gym members’ perspective, I distributed a survey to the existing community. The focus was to understand if a digital platform would be beneficial and what features they would expect. Key findings included:
High Interest in a Digital Platform:
Most members agreed that having a centralized platform would make their gym experience more organized and transparent.Requested Features:
Easy access to personal membership and payment information.
Tracking workout routines and diet plans.
Receiving important notifications without them getting lost in casual conversation.
Confirming or viewing class schedules easily.
Member Survey (via Google Forms)
To gain insight from the gym members’ perspective, I distributed a survey to the existing community. The focus was to understand if a digital platform would be beneficial and what features they would expect. Key findings included:
High Interest in a Digital Platform:
Most members agreed that having a centralized platform would make their gym experience more organized and transparent.Requested Features:
Easy access to personal membership and payment information.
Tracking workout routines and diet plans.
Receiving important notifications without them getting lost in casual conversation.
Confirming or viewing class schedules easily.
Member Survey (via Google Forms)
To gain insight from the gym members’ perspective, I distribute
a survey to the existing community. The focus was to
understand if a digital platform would be beneficial and what
features they would expect. Key findings included:
High Interest in a Digital Platform:
Most members agreed that having a centralized platform would make their gym experience more organized and transparent.Requested Features:
Easy access to personal membership and payment information.
Tracking workout routines and diet plans.
Receiving important notifications without them getting lost in casual conversation.
Confirming or viewing class schedules easily.
PROBLEM STATEMENT
PROBLEM STATEMENT
PROBLEM STATEMENT
Body Basics Gym, a women-only fitness center, lacked a centralized digital platform for managing member information, class schedules, and health records. Existing members had difficulty accessing their data or tracking their progress, while potential clients struggled to find reliable information or contact the gym. Trainers were overwhelmed with manual data handling, affecting efficiency and the quality of personal support. There was a strong need for a user-friendly web application that could bridge this gap and reflect the gym’s mission of inclusive, long-term fitness for women of all ages.
Body Basics Gym, a women-only fitness center, lacked a centralized digital platform for managing member information, class schedules, and health records. Existing members had difficulty accessing their data or tracking their progress, while potential clients struggled to find reliable information or contact the gym. Trainers were overwhelmed with manual data handling, affecting efficiency and the quality of personal support. There was a strong need for a user-friendly web application that could bridge this gap and reflect the gym’s mission of inclusive, long-term fitness for women of all ages.
Body Basics Gym, a women-only fitness center, lacked a centralized digital platform for managing member information, class schedules, and health records. Existing members had difficulty accessing their data or tracking their progress, while potential clients struggled to find reliable information or contact the gym. Trainers were overwhelmed with manual data handling, affecting efficiency and the quality of personal support. There was a strong need for a user-friendly web application that could bridge this gap and reflect the gym’s mission of inclusive, long-term fitness for women of all ages.
USER PERSONA
USER PERSONA
USER PERSONA
To better understand the needs of our users, I created personas based on interviews and observations. These include a current member managing health concerns, a curious new visitor exploring fitness, and a dedicated trainer juggling multiple responsibilities. These personas guided design decisions by highlighting real frustrations and goals from both member and staff perspectives.
To better understand the needs of our users, I created personas based on interviews and observations. These include a current member managing health concerns, a curious new visitor exploring fitness, and a dedicated trainer juggling multiple responsibilities. These personas guided design decisions by highlighting real frustrations and goals from both member and staff perspectives.
To better understand the needs of our users, I created personas based on interviews and observations. These include a current member managing health concerns, a curious new visitor exploring fitness, and a dedicated trainer juggling multiple responsibilities. These personas guided design decisions by highlighting real frustrations and goals from both member and staff perspectives.
Understanding the unique needs of members and trainers helped shape a solution that’s both functional and empathetic. The personas revealed key pain points—like scattered information, manual tracking, and lack of clarity for new users—which guided core design decisions around usability, accessibility, and streamlined communication.
These insights ensured the final product addressed real challenges faced by the gym community.
Understanding the unique needs of members and trainers helped shape a solution that’s both functional and empathetic. The personas revealed key pain points—like scattered information, manual tracking, and lack of clarity for new users—which guided core design decisions around usability, accessibility, and streamlined communication.
These insights ensured the final product addressed real challenges faced by the gym community.
Understanding the unique needs of members and trainers helped shape a solution that’s both functional and empathetic. The personas revealed key pain points—like scattered information, manual tracking, and lack of clarity for new users—which guided core design decisions around usability, accessibility, and streamlined communication.
These insights ensured the final product addressed real challenges faced by the gym community.
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
To understand the fitness market and identify gaps, I analyzed popular gym brands with both physical and digital presence. While many offer tech enabled convenience, few cater specifically to women seeking supportive, beginner-friendly spaces. This analysis helped position Body Basics as a unique offering that blends personal connection with digital simplicity — designed especially for women of all ages and fitness levels.
To understand the fitness market and identify gaps, I analyzed popular gym brands with both physical and digital presence. While many offer tech enabled convenience, few cater specifically to women seeking supportive, beginner-friendly spaces. This analysis helped position Body Basics as a unique offering that blends personal connection with digital simplicity — designed especially for women of all ages and fitness levels.
To understand the fitness market and identify gaps, I analyzed popular gym brands with both physical and digital presence. While many offer tech enabled convenience, few cater specifically to women seeking supportive, beginner-friendly spaces. This analysis helped position Body Basics as a unique offering that blends personal connection with digital simplicity — designed especially for women of all ages and fitness levels.
Most competitors focus on aesthetics or elite fitness, overlooking inclusivity and long-term health. Body Basics fills this gap by creating a supportive space for women of all ages and body types. This sets the foundation for a more user-centered, inclusive design approach.
Most competitors focus on aesthetics or elite fitness, overlooking inclusivity and long-term health. Body Basics fills this gap by creating a supportive space for women of all ages and body types. This sets the foundation for a more user-centered, inclusive design approach.
Most competitors focus on aesthetics or elite fitness, overlooking inclusivity and long-term health. Body Basics fills this gap by creating a supportive space for women of all ages and body types. This sets the foundation for a more user-centered, inclusive design approach.
USER JOURNEY
USER JOURNEY
USER JOURNEY
To uncover real-world frustrations and inefficiencies, I mapped the journeys of both trainers and members based on interviews and observational research at Body Basics Gym. These journeys revealed a series of friction points that affected both user groups—particularly around manual data handling, membership renewals, and lack of access to important history.
To uncover real-world frustrations and inefficiencies, I mapped the journeys of both trainers and members based on interviews and observational research at Body Basics Gym. These journeys revealed a series of friction points that affected both user groups—particularly around manual data handling, membership renewals, and lack of access to important history.
To uncover real-world frustrations and inefficiencies, I mapped the journeys of both trainers and members based on interviews and observational research at Body Basics Gym. These journeys revealed a series of friction points that affected both user groups—particularly around manual data handling, membership renewals, and lack of access to important history.
Trainer Journey – Manual Processes and Uncertainty
Scenario: A trainer needs to check a member's medical history and membership status.
Trainers currently rely on handwritten records, word-of-mouth, WhatsApp or memory to track member data. This not only wastes time but increases the risk of missing critical information like medical conditions or membership expiries.
“I often don’t know if someone’s membership has expired unless they tell me. Everything’s just in a register.”
Trainer Journey – Manual Processes and Uncertainty
Scenario: A trainer needs to check a member's medical history and membership status.
Trainers currently rely on handwritten records, word-of-mouth, WhatsApp or memory to track member data. This not only wastes time but increases the risk of missing critical information like medical conditions or membership expiries “I often don’t know if someone’s membership has expired unless they tell me. Everything’s just in a register.”
Trainer Journey – Manual Processes and Uncertainty
Scenario: A trainer needs to check a member's medical history and membership status.
Trainers currently rely on handwritten records, word-of-mouth, WhatsApp or memory to track member data. This not only wastes time but increases the risk of missing critical information like medical conditions or membership expiries.
“I often don’t know if someone’s membership has expired unless they tell me. Everything’s just in a register.”
Member Journey – Confusion and Lack of Access
Scenario: A member wants to know when her membership ends and what classes she can attend.
Members have no way to view their own history or plan sessions confidently. They are often unsure about payment status, class eligibility, or medical record submissions.
“I didn’t realize my membership had expired. I had to ask the trainer to check in the register.”
Member Journey – Confusion and Lack of Access
Scenario: A member wants to know when her membership ends and what classes she can attend.
Members have no way to view their own history or plan sessions confidently. They are often unsure about payment status, class eligibility, or medical record submissions.
“I didn’t realize my membership had expired. I had to ask the trainer to check in the register.”
Member Journey – Confusion and Lack of Access
Scenario: A member wants to know when her membership ends and what classes she can attend.
Members have no way to view their own history or plan sessions confidently. They are often unsure about payment status, class eligibility, or medical record submissions.
“I didn’t realize my membership had expired. I had to ask the trainer to check in the register.”
Other Issues Identified
No centralized system for managing class schedules, renewals, or records
Members can’t view or track their own progress/history
Trainers have to answer repetitive questions manually
Special session schedule changes are not communicated properly
No reminders for renewals or follow-ups
New members feel lost without guidance
Other Issues Identified
No centralized system for managing class schedules, renewals, or records
Members can’t view or track their own progress/history
Trainers have to answer repetitive questions manually
Special session schedule changes are not communicated properly
No reminders for renewals or follow-ups
New members feel lost without guidance
Other Issues Identified
No centralized system for managing class schedules, renewals, or records
Members can’t view or track their own progress/history
Trainers have to answer repetitive questions manually
Special session schedule changes are not communicated properly
No reminders for renewals or follow-ups
New members feel lost without guidance
DESIGN
DESIGN
DESIGN
At the heart of Body Basics Gym’s daily operations are its trainers — juggling workouts, tracking member progress, remembering medical conditions, and managing membership renewals, all without a digital system in place. The design process centered around making their work easier, faster, and more reliable.
Through our research, it became clear that trainers were not just instructors — they were also unofficial admins, support staff, and health monitors. The lack of a centralized digital system led to manual recordkeeping, frequent interruptions, and inconsistent member experiences.
The goal was to design an interface that put essential data at trainers’ fingertips, streamlined repetitive tasks, and allowed them to focus on what they do best: guiding members toward their fitness goals.
At the same time, the design aimed to give members more autonomy, reducing their dependency on trainers for basic information — creating a win-win experience for both sides.
At the heart of Body Basics Gym’s daily operations are its trainers — juggling workouts, tracking member progress, remembering medical conditions, and managing membership renewals, all without a digital system in place. The design process centered around making their work easier, faster, and more reliable.
Through our research, it became clear that trainers were not just instructors — they were also unofficial admins, support staff, and health monitors. The lack of a centralized digital system led to manual recordkeeping, frequent interruptions, and inconsistent member experiences.
The goal was to design an interface that put essential data at trainers’ fingertips, streamlined repetitive tasks, and allowed them to focus on what they do best: guiding members toward their fitness goals.
At the same time, the design aimed to give members more autonomy, reducing their dependency on trainers for basic information — creating a win-win experience for both sides.
At the heart of Body Basics Gym’s daily operations are its trainers — juggling workouts, tracking member progress, remembering medical conditions, and managing membership renewals, all without a digital system in place. The design process centered around making their work easier, faster, and more reliable.
Through our research, it became clear that trainers were not just instructors — they were also unofficial admins, support staff, and health monitors. The lack of a centralized digital system led to manual recordkeeping, frequent interruptions, and inconsistent member experiences.
The goal was to design an interface that put essential data at trainers’ fingertips, streamlined repetitive tasks, and allowed them to focus on what they do best: guiding members toward their fitness goals.
At the same time, the design aimed to give members more autonomy, reducing their dependency on trainers for basic information — creating a win-win experience for both sides.
USER FLOW
USER FLOW
USER FLOW
The user flow chart outlines the key actions for three primary user types — trainers, members, and new users. Each flow is designed to minimize friction and support the specific goals of the user. Trainers can quickly access and update member data, reducing manual workload. Members can independently manage their membership, medical history, and renewals, promoting autonomy. Meanwhile, new users are guided through a clear onboarding path that helps them explore plans, book trials, meet the trainers, and join the gym with confidence.
The user flow chart outlines the key actions for three primary user types — trainers, members, and new users. Each flow is designed to minimize friction and support the specific goals of the user. Trainers can quickly access and update member data, reducing manual workload. Members can independently manage their membership, medical history, and renewals, promoting autonomy. Meanwhile, new users are guided through a clear onboarding path that helps them explore plans, book trials, meet the trainers, and join the gym with confidence.
The user flow chart outlines the key actions for three primary user types — trainers, members, and new users. Each flow is designed to minimize friction and support the specific goals of the user. Trainers can quickly access and update member data, reducing manual workload. Members can independently manage their membership, medical history, and renewals, promoting autonomy. Meanwhile, new users are guided through a clear onboarding path that helps them explore plans, book trials, meet the trainers, and join the gym with confidence.
WIREFRAMES
WIREFRAMES
WIREFRAMES
Before diving into visual design, I created low-fidelity wireframes to define the layout, structure, and user flows for both trainers and members. The goal was to keep the interface simple, accessible, and task-focused — especially for trainers who needed quick access to member data during busy hours.
Before diving into visual design, I created low-fidelity wireframes to define the layout, structure, and user flows for both trainers and members. The goal was to keep the interface simple, accessible, and task-focused — especially for trainers who needed quick access to member data during busy hours.
Before diving into visual design, I created low-fidelity wireframes to define the layout, structure, and user flows for both trainers and members. The goal was to keep the interface simple, accessible, and task-focused — especially for trainers who needed quick access to member data during busy hours.
DESIGNING A SIMPLE MANAGEABLE EXPERIENCE
DESIGNING A SIMPLE MANAGEABLE EXPERIENCE
DESIGNING A SIMPLE MANAGEABLE EXPERIENCE
The design phase began with a clear goal: create a system that simplifies daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
The design phase began with a clear goal: create a system that simplifies daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
The design phase began with a clear goal: create a system that simplifies daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
I chose a soft, calming color palette that reflects the gym’s approachable and inclusive personality. Large touch-friendly buttons, clear labels, and straightforward navigation make it easy for trainers to manage schedules, attendance, and member data with minimal effort.
I chose a soft, calming color palette that reflects the gym’s approachable and inclusive personality. Large touch-friendly buttons, clear labels, and straightforward navigation make it easy for trainers to manage schedules, attendance, and member data with minimal effort.
I chose a soft, calming color palette that reflects the gym’s approachable and inclusive personality. Large touch-friendly buttons, clear labels, and straightforward navigation make it easy for trainers to manage schedules, attendance, and member data with minimal effort.
Typography was selected for readability and accessibility, ensuring users of all ages could comfortably interact with the system. A modern sans-serif font with generous spacing helped maintain a clean, professional feel without being too formal.
Typography was selected for readability and accessibility, ensuring users of all ages could comfortably interact with the system. A modern sans-serif font with generous spacing helped maintain a clean, professional feel without being too formal.
Typography was selected for readability and accessibility, ensuring users of all ages could comfortably interact with the system. A modern sans-serif font with generous spacing helped maintain a clean, professional feel without being too formal.
Initially, I explored richer features like workout videos, diet plans, and a member discussion feed. However, after reviewing these with the gym owner, we agreed to prioritize digitizing the gym’s core functions first. This allowed us to focus on building a strong foundation that could scale later.
Initially, I explored richer features like workout videos, diet plans, and a member discussion feed. However, after reviewing these with the gym owner, we agreed to prioritize digitizing the gym’s core functions first. This allowed us to focus on building a strong foundation that could scale later.
Initially, I explored richer features like workout videos, diet plans, and a member discussion feed. However, after reviewing these with the gym owner, we agreed to prioritize digitizing the gym’s core functions first. This allowed us to focus on building a strong foundation that could scale later.
While the initial ideas weren’t discarded, they were reframed as scalable future features — something we could phase in once the foundation was strong and users were comfortable. This moment reinforced an important design principle: solve the most pressing problems first, beautifully and simply — and scale when the time is right.
While the initial ideas weren’t discarded, they were reframed as scalable future features — something we could phase in once the foundation was strong and users were comfortable. This moment reinforced an important design principle: solve the most pressing problems first, beautifully and simply — and scale when the time is right.
While the initial ideas weren’t discarded, they were reframed as scalable future features — something we could phase in once the foundation was strong and users were comfortable. This moment reinforced an important design principle: solve the most pressing problems first, beautifully and simply — and scale when the time is right.
CUSTOM ILLUSTRATION FOR FAMILIAR FEEL
CUSTOM ILLUSTRATION FOR FAMILIAR FEEL
CUSTOM ILLUSTRATION FOR FAMILIAR FEEL
To make the experience more personal and connected to the real gym space, I created hand-drawn illustrations of the trainers for their profile pages. This added a warm, human touch and helped members recognize and relate to the trainers beyond just names and roles.
To make the experience more personal and connected to the real gym space, I created hand-drawn illustrations of the trainers for their profile pages. This added a warm, human touch and helped members recognize and relate to the trainers beyond just names and roles.
To make the experience more personal and connected to the real gym space, I created hand-drawn illustrations of the trainers for their profile pages. This added a warm, human touch and helped members recognize and relate to the trainers beyond just names and roles.
I also illustrated the Body Basics Gym wall art and used it subtly in the login page background, creating an immediate sense of familiarity and belonging. These visuals weren't just decorative — they grounded the digital product in the real-world identity of the gym, making the platform feel like an extension of the physical space.
I also illustrated the Body Basics Gym wall art and used it subtly in the login page background, creating an immediate sense of familiarity and belonging. These visuals weren't just decorative — they grounded the digital product in the real-world identity of the gym, making the platform feel like an extension of the physical space.
I also illustrated the Body Basics Gym wall art and used it subtly in the login page background, creating an immediate sense of familiarity and belonging. These visuals weren't just decorative — they grounded the digital product in the real-world identity of the gym, making the platform feel like an extension of the physical space.
FINAL DESIGN
FINAL DESIGN
FINAL DESIGN
The design phase began with a clear goal: create a system that The final design focuses on solving real operational challenges while creating an approachable experience for both gym staff and members. It’s simple, practical, and rooted in the day-to-day needs of the people using it. daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
The design phase began with a clear goal: create a system that The final design focuses on solving real operational challenges while creating an approachable experience for both gym staff and members. It’s simple, practical, and rooted in the day-to-day needs of the people using it. daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
The design phase began with a clear goal: create a system that The final design focuses on solving real operational challenges while creating an approachable experience for both gym staff and members. It’s simple, practical, and rooted in the day-to-day needs of the people using it. daily tasks for trainers while offering a smooth experience for members. Since many trainers are not highly tech-savvy, the interface had to be clean, intuitive, and non-intimidating.
For Trainers:
Quick Member Lookup – Easily search and access member profiles, class history, and medical information.
Streamlined Membership Management – Trainers can now keep track of memberships without relying on memory or manual notes.
Easy to handle enquiries – Feature to receive enquires and trial booking request make it easy to manage new customers.
Trainer-Friendly Interface – Designed with minimal screens, intuitive flows, and large buttons for ease of use, especially for those with limited tech experience.
For Trainers:
Quick Member Lookup – Easily search and access member profiles, class history, and medical information.
Streamlined Membership Management – Trainers can now keep track of memberships without relying on memory or manual notes.
Easy to handle enquiries – Feature to receive enquires and trial booking request make it easy to manage new customers.
Trainer-Friendly Interface – Designed with minimal screens, intuitive flows, and large buttons for ease of use, especially for those with limited tech experience.
For Trainers:
Quick Member Lookup – Easily search and access member profiles, class history, and medical information.
Streamlined Membership Management – Trainers can now keep track of memberships without relying on memory or manual notes.
Easy to handle enquiries – Feature to receive enquires and trial booking request make it easy to manage new customers.
Trainer-Friendly Interface – Designed with minimal screens, intuitive flows, and large buttons for ease of use, especially for those with limited tech experience.
For Existing Members:
Membership History Access – Members can now view their class attendance and membership status — a feature previously unavailable.
More Transparency – Members stay informed about their schedule and gym activities, reducing confusion and miscommunication.
Improved Trust – The organized and responsive system enhances the overall experience and reinforces trust in the gym’s professionalism.
For Existing Members:
Membership History Access – Members can now view their class attendance and membership status — a feature previously unavailable.
More Transparency – Members stay informed about their schedule and gym activities, reducing confusion and miscommunication.
Improved Trust – The organized and responsive system enhances the overall experience and reinforces trust in the gym’s professionalism.
For Existing Members:
Membership History Access – Members can now view their class attendance and membership status — a feature previously unavailable.
More Transparency – Members stay informed about their schedule and gym activities, reducing confusion and miscommunication.
Improved Trust – The organized and responsive system enhances the overall experience and reinforces trust in the gym’s professionalism.
For New Users:
Easy Discovery – New users can quickly learn about available plans, trainers, and how to get started.
Clear Contact Options – Access to gym contact details and inquiry message makes reaching out simple and stress-free.
For New Users:
Easy Discovery – New users can quickly learn about available plans, trainers, and how to get started.
Clear Contact Options – Access to gym contact details and inquiry message makes reaching out simple and stress-free.
For New Users:
Easy Discovery – New users can quickly learn about available plans, trainers, and how to get started.
Clear Contact Options – Access to gym contact details and inquiry message makes reaching out simple and stress-free.
REFLECTION AND NEXT STEPS
REFLECTION AND NEXT STEPS
REFLECTION AND NEXT STEPS
What I Learned
This project taught me the importance of designing with empathy — not just for the members, but for the trainers who use the system every day. Understanding their limited comfort with technology helped me simplify flows and make better design decisions. I also learned how to adapt my ideas based on real business constraints, focusing on essential functionality over nice-to-have features.
What I Learned
This project taught me the importance of designing with empathy — not just for the members, but for the trainers who use the system every day. Understanding their limited comfort with technology helped me simplify flows and make better design decisions. I also learned how to adapt my ideas based on real business constraints, focusing on essential functionality over nice-to-have features.
What I Learned
This project taught me the importance of designing with empathy — not just for the members, but for the trainers who use the system every day. Understanding their limited comfort with technology helped me simplify flows and make better design decisions. I also learned how to adapt my ideas based on real business constraints, focusing on essential functionality over nice-to-have features.
Impact
The final design replaces a fully manual, memory-based process with a structured, easy-to-use system. Trainers can now quickly access member information, track renewals, and manage schedules without relying on scattered notes or conversations. Members, too, benefit from increased transparency and smoother communication.
Impact
The final design replaces a fully manual, memory-based process with a structured, easy-to-use system. Trainers can now quickly access member information, track renewals, and manage schedules without relying on scattered notes or conversations. Members, too, benefit from increased transparency and smoother communication.
Impact
The final design replaces a fully manual, memory-based process with a structured, easy-to-use system. Trainers can now quickly access member information, track renewals, and manage schedules without relying on scattered notes or conversations. Members, too, benefit from increased transparency and smoother communication.
What’s Next
While this version focuses on digitizing the gym’s core operations, the foundation is now in place to add more value — such as workout plans, diet and recipe sharing, or a community feed — as the gym grows. Future iterations will aim to deepen engagement while keeping the interface accessible for all users.
What’s Next
While this version focuses on digitizing the gym’s core operations, the foundation is now in place to add more value — such as workout plans, diet and recipe sharing, or a community feed — as the gym grows. Future iterations will aim to deepen engagement while keeping the interface accessible for all users.
What’s Next
While this version focuses on digitizing the gym’s core operations, the foundation is now in place to add more value — such as workout plans, diet and recipe sharing, or a community feed — as the gym grows. Future iterations will aim to deepen engagement while keeping the interface accessible for all users.
Thank You
Thank You